In early 2001, after a career in live event production as a video engineer, John Kabneched begins tossing around the idea of launching a BDSM web site featuring female submissives and male Doms. He gathers a small group of San Francisco fetishists who will comprise the core of the new company and they pick a URL for the new site. SocietySM not only represents the core group, but they feel it also represents the world in which they all live: a world based on power and control. John names the ...
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