The Vivid Entertainment Group is the world's leading adult film company. Founded in 1984, Vivid pioneered the "Vivid Girl" concept, under which top adult film stars are signed to exclusive agreements that are styled on the old Hollywood contract star system. Vivid has always placed heavy emphasis on high quality erotic film entertainment for the couples market. It has created wide brand-name awareness through its films and through a licensing and marketing program that extends to advertising, apparel, book publishing, virility supplements, condoms, snowboards, calendars and comic books. The company is known for its innovative technological advances such as full function DVDs, a fast growing wireless program that is already active in 20 countries, its Burn-to-DVD technology and its popular website www.vivid.com. Vivid is a major supplier of content for pay-per-view networks in North America and internationally. The best selling hardcover book How to Have a XXX Sex Life: The Ultimate Vivid Guide, was co-authored by the Vivid Girls and published by HarperCollins.
The company started the Vivid-Alt imprint in 2006 which is headed by Eon McKai, alt-porn's dominant icon. McKai has been widely credited as the founder of this new and edgy film genre. He has been profiled in The New York Times, The Los Angeles Times and The Village Voice. Visit Vivid-Alt's popular website www.vividalt.com. Tristan Taormino, popular columnist with The Village Voice and an award-winning director has also launched a Vivid-Ed imprint for the company.