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History Of Advertising:  Early TV Commercials DVD 2 Box Cover
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Approximate Running Time: 00:59:33
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    This 2-DVD set with 17 clips is an invaluable resource for researchers, librarians, students and historians on the evolution of TV Commercials.
    A collector's item, this 2-DVD set is a must have for all those interested in the birth of Television advertising in the 20th Century
    Advertising on the radio was well established when television made its debut in the 1940s. That's when TV commercials gradually took over from radio commercials. Since then, television commercials have become the most effective, pervasive, and popular method of selling products.
    The first TV commercial in the United States was broadcast on 1st July, 1941, and aired just before a baseball game. It cost the company just ten dollars to run. Before the advent of the videotape, most television commercials were broadcasted live. However, with advancing technology, commercials would be produced either on film or on tape. The programming was intended to capture the attention of the audience, keeping viewers glued to the television set After World War II, the pace of life quickened and this was reflected in the TV commercials. Back in the 1950s and 1960s, the average length of a television commercial was one minute. As the years passed, they became 30 seconds long, and today a majority of commercials run in 15-second increments (often known as "hooks").
    The Jam Handy Company has produced most of these clips. The brilliant black & white industrial films for America's giant corporations, such as General Motors, preserve the finest classic image of America available anywhere. The Handy Collection is a testament to the industries & dreams that made America great and the image of the American dream, as interpreted by the Handy films, are truly the dream of products that everyone in America could own, or want to own, at that time.
    Even in the 1930s the TV commercial had become the most effective mass-market advertising format as advertisers realized that a single television commercial could be broadcast repeatedly. Television commercial production studios began spending enormous sums of money in the production of one single advertisement television spot and this resulted in a number of high-quality commercials, ones which boast of the best production values. This can easily be gauged from this DVD, which brings you some of the earliest ads on TV. These commercials are near perfect ad campaigns with a direct sales pitch, product demos - as in the case of the dishwasher and the Chevy - as well as concept selling as in the case of Prudential Insurance or targeting the beer drinker right on the barstool. The American tavern, after all, was the first home of television.
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    • Clip 1 - 8 mins 33 secs


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    • Clip 2 - 17 mins 40 secs


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    • Clip 3 - 8 mins 39 secs


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    • Clip 4 - 13 mins 38 secs


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    • Clip 5 - 8 mins 33 secs


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